In less than a year, mother-daughter duo Sosy and Grace Hachigian have transformed a simple beverage into a story about family history and modern wellness. Rooted in longstanding Armenian values—resilience, integrity, and hard work—MODA demonstrates the harmony between heritage and innovation through a brand that is as much about community as it is about clean ingredients.
The Hachigians built MODA after noticing the rapid growth of a non-alcoholic beverage market with very few flavorful options, combining their years of experience in consumer packaged goods at Nestlé and other companies with their entrepreneurial vision of providing an inclusive social experience for all. Recognizing the growth of the non-alcoholic beverage market, the savvy pair swiftly put together a line of products that reflect the belief that alcohol should never stand in the way of celebration.
Though it's become popular among those on their sober journeys, MODA is tailored to everyone—including non-drinkers, wellness-conscious consumers, and social drinkers looking for a healthier alternative—and is even used as a premium cocktail mixer. Its formula features bold flavors and only natural quality ingredients, like agave nectar, while remaining at a highly accessible price point. Instead of solely focusing on the sober-curious movement sweeping the country, MODA continues to appeal to anyone looking for a truly clean beverage.
As a certified WBENC women-owned company, Grace and Sosy view MODA as a personal extension of the American Dream. Their family's journey to the United States spans generations, beginning with Sosy's mother first immigrating by boat. Today, her descendants are building a national consumer brand shaped by the same heritage of perseverance, humility, and faith.
Grace proudly attributes MODA's success to jarbig—the Armenian word depicting someone who's capable and driven—both qualities at the forefront of their values. Much like the historical struggle of the Armenian populations to thrive after persecution in 1915, the Hachigians' journey instilled the importance of developing enterprise, continuously learning, and taking initiative instead of idly waiting for opportunities.
Moving forward with transparency and integrity, Sosy and Grace hope to give back to the Armenian community that's supported them since day one, with long-term hopes to partner with relevant charitable organizations, hire Armenian talent, and build partnerships with other Armenian-owned brands. For the Hachigians, success is not measured by revenue, but by the relationships built with customers and communities of all backgrounds. MODA Mocktails reflects a broader story than the rise of alcohol-free drinks. The brand reflects community and heritage centered on the belief that hard work can turn business into legacy.