Think Armenian — Featured Articles

Think Armenian · Featured Articles

Perspectives that advance Armenia

8 pieces

Why Think Armenian — A Call for Conscious Unity

The Armenian story has always been one of endurance — but endurance, alone, is not destiny. Across continents, the Armenian identity has flourished in every form except coherence: fragmented across languages, borders, and politics. This is the case for thinking Armenian — deliberately, consistently, and together.

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Small Wine, Long Roots: Krya’s Poqr and the Women Remaking Armenian Wine

How Tatevik Gabrielyan brought her grandfather’s Vernashen vines back to life — and what her small-batch Poqr says about the women reshaping Armenian wine. Plus: meet our new Armenian Wine Directory.

A Mother-Daughter Duo Honors Armenian Heritage Through MODA Mocktails

In less than a year, Sosy and Grace Hachigian turned a simple beverage into a story about family history and modern wellness — and a case for what Armenian values look like built into a national consumer brand.

Resilience, Risk, and Reinvention: The Mind Behind a Data-Driven Armenian Future

From surviving recurring cancer to shaping data companies — Peter Bilzerian's story is less about identity and more about what you build with it.

Yerevan Wine Days: When the City Becomes a Vineyard

Every June, streets normally filled with cars and cafés — Saryan, Tumanyan, Moskovyan — transform into a flowing river of people, wine glasses, music, and laughter.

What Trndez Still Teaches Us About Armenian Survival

An ancient fire festival, still burning. What this pre-Christian tradition reveals about how Armenians have always kept their identity alive across centuries of pressure.

The Resurrection of Julfa in Digital Form

The global trade network of the Armenian merchants from New Julfa — one of history's great commercial empires — is being reconstructed digitally. What it reveals about Armenian ambition.

The Peak of Potential: How Trekking Became Armenia's New Business

Once known for monasteries and cognac, Armenia has quietly built a world-class trekking economy — a case study in trails, NGOs, and rural entrepreneurship converging.

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